2021/9/6 Why can Shared-PowerBank Make Money but not Shared-Bike?
2021-09-06
Shared-PowerBank of treasure and Shared-Bike, this is also a trend for the brothers in the shared economy.
The same is the result of the "harvest" users who make complaints about the money they earn.
Why are the "two brothers" so different in making money?
Comparing the two tracks, first look at the scale. In 2019, the market scale of Shared-Bike can reach twice that of Shared-PowerBank, but the market scale of Shared-PowerBank has a high growth rate.
In terms of business model, Shared-Bike and Shared-PowerBank have certain similarities. The source of income is mainly rental income, supplemented by advertising business.
In the case of living on rent, price increase is an important way of "self hematopoiesis". But with the same price increase, the space for Shared-Bike and Shared-PowerBank is very different.
Why do giants prefer to Shared-Bike without making money?
The cost of Shared-Bike is high, and we have to deal with the money burning war.
Shared-PowerBank treasure can be responsible for its own profits and losses. It is also the traffic entrance of offline business.
Why do giants care about one thing and lose the other?
First of all, the capital war between the two tracks is not on the same order of magnitude.
But being able to make money does not mean that giants will favor, burn money and lose money, nor does it mean that they are not in the appetite of giants.
The reason why giants prefer to Shared-Bike. In a word, high-frequency just needed Shared-Bike, as an important supplement to the ecology of giants, are much more valuable than a small business with low profits.
Who has more "money" when Shared-Bike and Shared-PowerBank?
First, the competitive focus of the Shared-Bike industry has long shifted to shared-motorcycles. The unit price of motorcycles is relatively high, which can be called the second growth curve of the Shared-Bike industry.
Second, Shared-Bike are similar to motorcycles. As part of the giant's ecological territory, they intend to make profits, but at present, this new market is not stable. The most important thing is not to make profits, but to continue to seize market share.
In contrast, although the Shared-PowerBank is a profitable business, there are still hidden worries in the long run. The ceiling of the industry is relatively low, lack of imagination, and have less voice in negotiations with capital. On the one hand, the industry has not found a new growth curve; On the other hand, the competition in the industry has been maintained in the most primitive way of seizing offline merchant resources.
From the beginning, Shared-Bike and Shared-PowerBank was a big bet.
Shared-Bike gambling has reached the takeover of capital, and Shared-PowerBank gambling has reached the feasibility of profit model, but both industries are also facing great challenges, and this gamble is far from over.
Issued by Tom, M&S, Sep. 6, 2021.
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